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The Filter Bubble – Eli Pariser – Not To Be Missed

The copy of The Filter Bubble I bought for my dad's birthday. Happy Birthday Dad! If I could convince the family to have his birthday party at the Harvard Book Store tonight I would.

The copy of The Filter Bubble I bought for my dad's birthday. Happy Birthday Dad! If I could convince the family to have his birthday party at the Harvard Book Store tonight I would.

Tonight at the Harvard Book Store, Eli Pariser will speak about his new book The Filter Bubble: What the Internet is Hiding From You.  It’s a not to be missed event – this is a book everyone should read.

In The Filter Bubble Pariser writes about the impact of personalized search online on sites such as Google, Facebook. etc.  Personalized search has bothered me since it was first introduced and I’m delighted that someone has written about the problems it creates.  In a time when we’re losing newspapers, people are reading selected news items online (and only those pieces), TV news is degenerating into fluff, and information is being collected about us at every turn, Pariser is sounding the alarm about what this means for us, our future, and our system of government.  Do we want news providers to only show us what’s popular or what they believe we “like”?  If information is power what does it mean when large corporations (some almost unknown to us) know more and more about us? 

The Filter Bubbleis one of the best books I’ve read in ages.  Pariser is one of the few (only?) writers I’ve encountered who, while immersed in technology much of his life, can write about the internet without resorting to jargon and without being blinded by the benefits of technological progress. He’s one of the smartest thinkers I’ve come across.   

If you’re using Google or Facebook or spending any time online you really want to get this book.  Tonight, you’ll get the chance to hear from the author, Eli Pariser, when he reads from The Filter Bubble at the Harvard Book Store at 1256 Massachusetts Avenue, Cambridge in Harvard Square.  The reading begins at 7 pm and is free and open to the public.

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